![]() ![]() Just like everyone has a different learning style that works, everyone has a different preference for how they like to watch videos. Or there’s a lot of noise interfering with the voices. They say that some programs have actors or speakers who are hard to understand. Sometimes other noises get in the way or the person may have an accent like I do.įriends and colleagues tell me they turn on the captions when watching videos because they catch more of what’s said. This helps caption viewers find captioned videos without scrolling through their feed and feeling disappointed in seeing non-captioned videos. Video creators can expand their video’s reach by adding #Captioned in their post with the video. Why do people watch videos without sound? Here’s what Verizon Media has found: People talking while wearing masks can also affect the sound. A person with an ear infection or cold may not hear as well. Plus, everyone can experience temporary or situational hearing differences. What about when they’re in private places? Still, one in every four watch videos without sound. LinkedIn finds that 80 percent of video views occur with the sound off.Ī study by Verizon Media and Publicis Media reveals that 69 percent of people view videos without sound in public places. Part of this is because more people are watching videos in public without their headphones. Many people who aren’t deaf or hard of hearing tell me they don’t watch videos with sound. It’s not surprising the number has climbed. Eerily, they had the same results: 86 percent who use captions aren’t deaf or HoH. The OfCom survey is older than I’d like it to be. Two separate surveys ( OfCom and Verizon Media) have found that 80 percent of the people who use captions are not deaf or hard of hearing. But you know what? Accessibility can make you a profit as you can learn in this video. The main users of captioned videos are NOT the deaf and hard of hearing! So, captioning your videos reaches far more than those who are deaf like me.įor some businesses, accessibility isn’t enough of a reason to add captions. World Health Organization reports that more than 5 percent of the world’s population is deaf or hard of hearing. 7 Reasons Why You Want to Caption Your Videosĭo you caption your videos? Why or why not? This guide will dive into why captioning matters, how it provides a huge ROI, 10 rules for creating great captioned videos, and how to caption your videos. In recent years, captioning has gotten so much easier and more affordable. Thankfully, they’re easy to find when it comes to TV networks, streaming services, and movies.īut the same can’t be said for the many, many videos companies and individuals put out on YouTube, LinkedIn, Facebook, and elsewhere. Few things excited me more than seeing the caption symbol on the cover of a movie or at the start of a TV show. It was a box about the size of the older VHS and DVD players.īack then, captioned shows and movies were hard to find. Sensory Disability Accessible Technologyīy Meryl Evans |, April 9, 2019īorn profoundly deaf, I’ve depended on captioned videos since getting my first big clunky decoder in 1983. ![]()
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